Gold Bond Ultimate Sanitizer
We helped introduce a new product called Gold Bond Ultimate Hand Sanitizer Moisturizer with this Flash microsite, and America’s hands were never the same.
Previously, virtually all hand sanitizer advertising focused on the problem of germs, while ignoring the skin damage that can result from frequent use of alcohol-based hand sanitizer. But Gold Bond Ultimate’s hand sanitizer is a true game changer – an alcohol-free sanitizer/moisturizer that actually nourishes your skin while it kills germs, rather than damaging your skin by drying it out.
To help launch the product into a crowded marketplace, we shifted the focus of the sanitizer conversation from the germs to your hands with this beautiful microsite centered around one simple theme:
“There Are A Million Reasons To Use Hand Sanitizer. Your Hands Are The Most Important One.”
